6/5/2023 0 Comments Progecad 2021Knowing the right way to position yourself and your products can mean the difference between standing out and blending in.Ī unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.Ĭustomers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another.
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